SMELLS LIKE NONE OF YOUR BUSINESS
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SMELLS LIKE NONE OF YOUR BUSINESS *
Maison Francis Kurkdjian Gentle Fluidity
Insight: Some people tend to pick male or female fragrance because they feel like society tells them how each gender is supposed to smell.
Big Idea: Just express yourself
Screen One
This is the kiosk when it is not activated by someone’s movement or touch. The screen’s background would be animated and the colors would be blending and bending into each other.
Screen Two
Once activated, the screen would pose a question, that the interactor can answer by touching the screen.
Screen Three
The interactor will be prompted to touch the screen to see the top female fragrances by Maison Francis Kurkdjian.
Screen Four
When the interactor is done reading about the female fragrances, they will be prompted to touch the screen to see the top male fragrances by Maison Francis Kurkdjian.
Screen Five
The interactor would be prompted to go to the next page which will show the top male and female fragrances on the screen. Which will have an animation of moving the fragrances in a circle slowly.
Screen Six
Once the circle gets slower and slower, a masculine and feminine fragrance pair will be pushed forward and displayed on the screen.
Screen Seven
The screen will still, and then the labels on the fragrance will peel off.
Screen Eight
Now there are two fragrances without labels, and just show two fragrances that only have the brand logo.
Screen Nine
The fragrance bottles start to fade into the back and the words appear.
Screen Ten
This is the last screen, and it would fade in from the previous screen and tell the interactor “ be gentle, be fluid” while also showing them which fragrance is which.
